Plan your marketing activities parallel and in real time. Make your measures visible. The functional scope of the MarketingPanel supports you effectively in this.
Keep an eye on your marketing budgets and resources – the MarketingPanel reacts dynamically to modifications in planning and automatically brings all changes up to date.
Reach your targets – make them visible! Using the MarketingPanel you can compile the relevant reports for exporting and presenting by only a few clicks.
Drawing up the annual plan for a large furniture house chain. The specifications of the Group Head Office must be extended to include the requirements of the branches.
In MarketingPanel the data entered by the group head office in respect of campaigns, measures, milestones, dates and budgets are administered centrally. All branch employees entitled to information receive the information intended for them in real time. They are then in a position to expand the plans of the head office immediately with their own data related to the location and at the same time the group headquarters is notified right away via the system.
This form of collaboration creates transparency and is efficient. Typical time-consuming methods such as sending Excel sheets thus have no chance. For all those involved the key is: One look at MarketingPanel is sufficient to bring you up to date.
In reality, a marketing campaign is not running as desired. In addition a gap in finances has arisen because the actual expenditure for the agencies lies clearly above the calculated expense. The group concern however, still considers further advertising measures to be necessary.
The branch has its doubts as to whether additional measures can be implemented without subsidies. With the aid of MarketingPanel and without any great effort, the relationship of internal company planning and actual costing can be brought into focus together, with the result that an increase in the budget via the head office is deemed necessary.
MarketingPanel draws up a clear picture of the means available and therefore the branches can provide the head office a valid and dependable basis for decision, without having to rely on speculation. The head office can now compare the intended costs with the actual costs of the campaign – system aided - and on this basis can make a sound decision.
During a meeting with all the branch marketing managers, the Controlling Dept. Of the furniture store chain demands an overview of previous campaigns for the year together with respective budgets.
Situations like this often lead to hectic searches conducted by all those responsible. Quite frequently this ends with an apology and the request to deliver the figures later. Tables & charts are once again shown as not suitable for ad-hoc solutions in the form of well-prepared reports.
In this scenario however, the marketing managers of the furniture stores are now in the fortunate position of being able of producing the desired results on screen with only a few clicks, presenting these accordingly as required. MarketingPanel offers you the possibility of illustrating with diagrams, and charts with calendar and filter functions, all the campaigns with budget allocations and target versus actual differentiation in comprehensive reporting documents and thus providing a quick escape from the predicament.
Define cost accounting hierarchies, budget buckets or campaign budgets – and control their utilization. At any time, whether in a meeting or with a customer, you have the figures at your disposal and on screen within a few seconds.
With extensive analysis functions and direct access to all detailed information you always have an overview over your planning. The export capabilities allows you to compile individual reports for presentation as PDF or Excel files.
Central data collation enables you and your colleagues to access your planning data regardless of location. The flexible “rights and role” concept means that you can decide who has access to specific data and can for example be integrated in the acceptance processes.
The user friendly interface of the MarketingPanel grants new users easy access while experienced users benefit from effective and efficient use of the application.
The MarketingPanel offers extensive possibilities for the definition of individual categories to classify your different marketing measures. Dynamic filters support continual controlling of planning effects.
The MarketingPanel is flexible in scale and can be linked to external systems. On request, we are pleased to support you in the development of your individual solution.
|Pre-configured, for immediate application|
|All in German|
Use our contact form for personal consultancy
Schweinfurter Str. 9
MarketingPanel is a product of ByteConsult GmbH.
We are a successful consultancy company which unites the competences of experienced marketing, IT and communication experts. Our Consultants are professionals in their fields of expertise and provide consultancy services at a personal level to a number of well-known companies. Pragmatic, oriented to practice and with in-depth understanding of complex corporate processes.